Mortgage Apple Cakes: Countering Recession With ConfectionJuly 29th, 2009 - 6:10 pm ICT by GD
In an era when recession and associated depression (both financial and otherwise) has been looming on the horizon, here’s a piece or rather ’slice’ of news that promises to ring in a ’sweet’ note, that of an ingenious lady who managed to beat the recession blues and baked her way to financial well being.
Angela Logan, a 55 year-old, divorced mother of three from Teaneck, New Jersey, faced the biggest possible crisis ever, when she was faced with the prospect of being rendered homeless owing to foreclosure of her home loan, for which she had no money to meet payment deadlines. Having been left with damages worth of $50,000 by a contractor, and with no means of paying her July payment of $2,559.54, there seemed to be very little standing in the way of her being evicted.
It was then that she was struck with a ’sweet’ idea, quite literally, when she decided to bake and sell homemade apple cakes to her friends and relatives, whom she requested to pitch in, for $40 each. Her delectable confectionery that consisted of a secret recipe that included olive oil and delicious apples, sold quite literally like hot cakes. Before long, the initial modest order of 42 cakes turned to an overwhelming demand for at least 500 more of them.
Angela Logan had struck culinary gold. The ’sweet’ smell of success was almost as good as her frosted creations, and she managed to teach the rest of the world, what it meant to be able to ‘bake your own cake, and sell it too’!
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