Mercedes to retail exclusive apparel and accessories
September 13th, 2010 - 3:11 pm ICT by IANSNew Delhi, Sep 13 (IANS) Mercedes-Benz India has entered into an agreement with fashion designer Manish Arora, whose exclusively designed apparel and accessories will be retailed through the auto major’s outlets across India.
“Our connect with luxury and lifestyle has been enhanced through our association with ace designer Manish Arora,” said Debashis Mitra, director sales and marketing, Mercedes-Benz India.
Earlier this month, the company had launched a 3D simulator ride console, SLS AMG Play Station, to give real life experience of driving its new sports car SLS AMG.
“3D simulator ride will give customers a real life experience of driving this super sports car. Now car enthusiasts will get this exclusive opportunity to experience this automobile masterpiece in all Mercedes-Benz markets across India,” it said.
The company had launched the premium sports car in July with a price tag of Rs.2 crore and bagged a booking of 10 units.
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