Mercedes-Benz India to enter used car segment

March 19th, 2009 - 9:58 pm ICT by IANS  

Kolkata, March 19 (IANS) Luxury car maker Mercedes-Benz India will enter the used car business by the year-end, a top official said here Thursday.
“We are currently working on launching the used car programme in India. It will be launched by December 2009,” the company’s marketing and sales head, Debasish Mitra, told reporters after launching the new Mercedes M-Class in the city.

According to him, the used car segment is not organised in India. “At present, dealers out of their own interest sell used Mercedes vehicles. Mercedes has globally started the business actively under which we have a standard global used car programme.”

Mitra added that the company was also planning to launch long-distance inter-city buses to take on the likes of Volvo buses.

Said Manas Dewan, general manager (corporate communications): “Mercedes-Benz India has already launched buses suited for intra-city services - Mercedes-Benz intra-city luxury coaches.”

“We are currently doing a market survey on the demand for such buses. This will be followed by designing the buses for Indian road conditions,” he added.

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