McDowell’s No.1 Platinum sells 30 million bottles
April 12th, 2011 - 8:08 pm ICT by IANSNew Delhi, April 12 (IANS) India’s top liquor firm United Spirits Tuesday said that its premium grain-based whiskey McDowell’s No. 1 Platinum has sold over 30 million bottles across the country during the first year of its launch.
“The launch of McDowell’s No. 1 Platinum changed the paradigm in the Indian prestige spirits segment with a premium offering at a price that the consumer found extremely compelling,” United Spirits Limited’s deputy president Ashok Capoor said in a statement.
“India’s changing demography presents a significant opportunity for United Spirits to tap especially in the prestige segment. We currently operate at 53 percent share-points in the segment,” he added.
Available in packs of 750 ml, 375 ml and 180 ml, McDowell’s No. 1 Platinum was launched in March 2010 and is part of the Rs.8,300 crore McDowell’s franchise.
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