Thaindian News

September 13, 2010 (Pen Men at Work): The month of August saw a rise in the US sales figures of the reputed fast food chain, McDonald’s by 4.6% as more and more customers were lured in by their mouth watering frappés and fruit smoothies.

The sales figures take account of all the restaurants that have stayed opened for at least 13 months thereby excluding all those that have shut shop within the year. However, the analysts had hoped for more and put it down to the weakness in Europe as the share prices dropped on Thursday.

Authorities at McDonald’s say that the sales figure rose to 4.9% across all their outlets in the world in August this year which is a considerable improvement over the growth figures of 2.2% of August last year. But the figures were certainly a come down from the whopping 5.7% in July which had proved to be the highest increase rate since the April of 2009.

The strong sales in Britain and Russia drove the sales across Europe say the Macdonalds authorities. The items which were limited in number like the summer barbecue food event in Britain sustained the sales even pushing it up further.

The other markets around the world comprising of Asia Pacific, Middle East and Africa saw a growth of 7.8% which is a tremendous improvement over last year’s decline of 0.5%. The restaurants in Japan, China and Australia experienced unprecedented sales as they successfully catered to the local tastes and conveniences.

The shares still fell by $2.18 to stand at $73.90 after the trading on Thursday afternoon for which Europe can be labeled as the culprit feels Mark Kalinowski, an analyst.