Thaindian News

New Delhi, May 18 (IANS) Mobile technology firm C-SAM Friday said it has joined hands with MasterCard to provide “mobile wallet” service in the Asia Pacific, the Middle East and Africa.

The two company will jointly offer “an attractive, scalable and flexible mobile wallet solution” to mobile operators, retail banks and payment providers in the three regions.

The companies will launch a wide range of mobile contactless payment services blended with offers, coupons and rich value added services to their customers.

“The joint solution will solve complexities of managing multiple mobile devices and operating systems, secure elements, and connections to multiple third party systems,” the companies said in a joint statement.

Mobile operators and financial institutions will be able to offer a best in breed user experience to their customers while staying focused on relevant, customisable and profitable mobile services.

“Our partnership with C-SAM offers telcos in the region a NFC solution that comes pre-packaged with prepaid instance issuance, TSM integration and coupon redemption at the point of sale and offers a path to a truly multichannel payment wallet through PayPass Wallet Services,” Raj Dhamodharan, regional head of mobile and e-commerce services for Asia Pacific, Middle East and Africa for MasterCard.

Commenting on the partnership, Felix Marx, CEO, C-SAM said: “We are very proud to be working with MasterCard to offer this innovative solution.”

“The synergistic combination of MasterCard’s deep expertise in payments systems with C-SAM’s extensive experience in mobile wallet technology and deployments has resulted in a powerful and flexible solution that we believe effectively addresses the needs of major players across the mobile ecosystem for an integrated mobile services offering,” Marx said.

The US-based C-SAM provides a range of mobile phone based applications for financial as well as non-financial services.