Malaysian firm thrives on Valentine’s Day at air show

February 14th, 2009 - 8:04 pm ICT by IANS  

Bangalore, Feb 14 (IANS) A Malaysian garment firm made hay Saturday at Aero India international air-show by selling designer T-shirts, caps, fighter aircraft models and a variety of novelties to celebrate Valentine’s Day in a special way.

“We are giving one product free for every purchase made to celebrate Valentine’s Day in our own way. The response has been overwhelming, with lots of couples and teenagers snapping up our attractive offering,” V-GRO Marketing official M.O. Yap told IANS at the Yelahanka air force base, about 20 km from this tech hub.

The Kuala Lumpur-based V-GRO has set up shop outside an international pavilion to sell its products during the five-day biennial event. It has decided to offer free any one item purchased to mark the lovers’ day.

“We participate in air shows that are held in Singapore, Dubai, Paris, London and Bangalore to showcase and market our readymade garments, caps, tiny aircraft models, key chains and pins in the shape of fighter jets and choppers,” Yap said.

Posters with Valentine’s Day Offer written in pink around the stall attracted a steady stream of visitors to the stall during the show, leading to brisk sales by the afternoon.

“We are giving in pairs whatever a visitor is buying today. Though this is the second time we are here, the fourth day of the show day coinciding with the V-Day this year has made us share the spirit of lovers with such an offer,” company manager Mohammed Azammib Akram said.

The assorted products, including T-shirts, caps, aircraft models, key chains and shirt badges (in the shape of fighter jets on display at the air show) were priced between Rs.350 and Rs.1,800.

“As the day progressed, sales picked up, with many couples or singles buying a T-shirt, a cap or a badge. Our ‘buy-one-take-one-free’ offer was appreciated and evoked warm response from the younger visitors,” Yap affirmed.

A young Bangalore couple, which was surprised to see readymade garments and aerospace related products being marketed at the air show, were glad to buy one T-shirt and a cap and to get another pair free.

“We have been aware of the fuss being made about celebrating Valentine’s Day this year by the so-called moral police. Though we don’t celebrate it every year, the attractive offer to mark the day made us buy here so as to express support in our own little way and express solidarity with those who celebrate romantically,” said Nirmal, who was with his girlfriend Rethika Bhonsle.

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