Mahindra to target captive segment for Genio pickup
January 28th, 2011 - 8:11 pm ICT by IANSChennai, Jan 28 (IANS) Automobile major Mahindra and Mahindra Ltd (M&M) will first target the captive segment for its newly-launched Genio pickup truck and look at exports along the way, an official of the Rs.31,172 crore company said here Friday.”We are looking at exports is all I can say as I do not handle that portfolio. Currently, the focus is on the domestic market targeting the captive segment (owner driven or used by company for delivery purposes) that wants to make a personality or brand statement,” Senior Vice President - Sales and Customer Service Arun Malhotra told reporters.
He said the small truck segment is classified into two — captive and stand-vehicles rented at stands.
Launching the 1.2 tonne pickup truck, Malhotra said: “Currently, the segment size is around 85,000 units and M&M commands around 75 percent of the market with its Bolero pickup model.”
The other players in this segment are Tata Motors and Force Motors.
Malhotra said the company plans to roll out 2,000 Genios per month.
He said the BS-III version is priced at Rs.505,000 and the BS-IV engine version will cost Rs.8,000 more.
According to him, the Genio model will be sold through 70 dealerships in the first phase and later increase the distribution reach by selling through 240 dealerships pan-India.
- Mahindra rolls out double-cabin pickup - Jul 06, 2011
- Pick-up category to grow 15-16 percent in 2012: Mahindra - Jan 28, 2011
- Hindustan Motors launches greener CNG mini truck - Apr 26, 2010
- Mahindra rolls out Thar for off-road adventurists - Dec 28, 2010
- Advanced Bolero to attract more buyers - Sep 09, 2011
- Mahindra and Mahindra's January sales up 22 percent - Feb 01, 2012
- M&M plans passenger variant with mini-truck Maxximo - Sep 02, 2010
- Kinetic Engineering to launch two new gearboxes - Jan 17, 2012
- Mahindra receives more than 5,000 bookings for XUV5OO - Oct 07, 2011
- Tata Motors launch Manza, Prima in South Africa - Oct 07, 2011
- Mahindra Navistar to beef up product distribution range - Jan 24, 2011
- Mahindra launches CNG pick-up truck - May 26, 2009
- Mahindra to launch SsangYong SUVs by next year - Sep 05, 2011
- Mahindra inks pact to acquire Ssangyong Motors - Aug 23, 2010
- Rolls-Royce returns to the city of Nizams - Dec 07, 2011
Tags: automobile, bs, customer service, delivery purposes, genios, India, jan 28, mahindra and mahindra, mahindra and mahindra ltd, personality, pickup model, pickup truck, rs 8, segment size, senior vice president, tata motors, vice president sales