Hyderabad, Jan 17 (IANS) Mahindra Satyam, a leading global consulting and IT services provider, will participate in the World Economic Forum’s annual meeting in Davos, scheduled Jan 25-27.

The Hyderabad-based firm is the strategic partner of the forum, said a company statement on Tuesday.

Vineet Nayyar, chairman, and C.P. Gurnani, CEO, Mahindra Satyam, will participate in the meet to discuss and deliberate on the impact of transformation and the ‘Mahindra Rise’ initiative; a call to world businesses to innovate new business models that will meet the challenges of the current century including population growth, sustainability and economic development.

“We, as companies, have to cultivate and breed innovation so that it becomes part of every organization’s culture. That’s why the Mahindra Group has developed the Rise initiative,” says Gurnani.

“The challenge is to shape new business models for a brighter future. This requires close cooperation from both external and internal stakeholders.”

At the Mahindra Group, the Rise model has been used to develop solar lanterns and electric cars; to deliver credit to under-served areas in rural India and IT know-how has been put to work for healthcare services and ambulances.

Mahindra Satyam supports those who are ‘greening’ businesses and building schools, advocating for reform and harnessing new technologies to drive positive change in health care, energy, utilities and other critical areas, said the statement.