Mahindra kick-starts two-wheeler foray with Flyte

May 5th, 2009 - 6:18 pm ICT by IANS  

Chennai, May 5 (IANS) Mahindra and Mahindra Ltd, part of the $6.7-billion Mahindra Group, Tuesday introduced ‘Flyte’, its first two-wheeler offering, across all markets in India.
The Flyte is a 125cc automatic scooter with features like front fuelling, the largest storage space in its class and four-in-one anti-theft key and telescopic suspension that ensures a smooth ride.

This is part of Mahindra’s strategy to foray into the two-wheeler market following the acquisition of the business assets of Kinetic Motor Co in late 2008.

Anoop Mathur, Mahindra’s two-wheeler business president, said: “The introduction of the Flyte marks the beginning of our two-wheeler foray.”

Initially, the two-wheeler will be available at the company’s 238 dealerships in tier II and III cities.

“We use the design and engineering services of all our affiliates, including the Italy-based Engines Engineering, in all our product development work to give technologically superior products to our consumers,” Mathur added.

Mahindra has a wide range of vehicles including multi-utility vehicles, light commercial vehicles, passenger vehicles and three wheelers. The company offers over 20 models, including new generation utility vehicles like the Scorpio and the Bolero.

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