Mahindra Holidays to add 1,000 holiday homes

May 15th, 2009 - 7:29 pm ICT by IANS  

New Delhi, May 15 (IANS) Eying the growing domestic tourist sector, Mahindra Holidays and Resorts, a part of Mahindra group, said it will be adding 1,000 more holiday homes under its newly-launched Homestays brand.
“India is not a place to see but to experience. Homestays is a new concept which allows tourists to stay in Indian homes instead of hotels, allowing them to experience a little more of the ‘real’ India,” company managing director Ramesh Ramanathan told reporters.

Under the scheme, tourists will stay with families in their homes in select locations, where they can get a peek into the cultural traditions, history and everyday life of the hosts and enjoy local home-cooked food.

The tariff starts from Rs.1,200 that includes taxes and breakfast, with the average rate being Rs.2,500.

At present, Mahindra Homestays has around 50 family properties in 10 states including Delhi, Rajasthan, Kerala and Himachal Pradesh.

The hotel brand was launched last July mainly targeting foreign tourists. But now the company is also looking at the middle class domestic tourists.

“Our target is to bring 120 Homestays units under our brand by the end of current year and 1,000 in the next five years,” Ramnathan said, adding that 80 percent of the revenue earned would go to home owners.

“We have already signed agreements with the Kerala tourism department and are in talks with Tamil Nadu, West Bengal, Uttarakhand and Delhi.”

The company is also eying the 2010 Delhi Commonwealth Games and has roped in eight Homestays partner in the capital and adjoining areas, he added.

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