M&M; unveils SUV Rexton, to invest in new platform
January 5th, 2012 - 5:58 pm ICT by IANS ( Leave a comment )New Delhi, Jan 5 (IANS) Mahindra & Mahindra (M&M;) Thursday unveiled a sports utility vehicle — Rexton — from the stables of its subsidiary SsangYong and said it will develop a platform jointly with the South Korean arm for two new vehicles.
The Rexton, one of the four sport utility vehicles (SUVs) showcased at the Auto Expo 2012 here, is likely to hit showrooms in the next six months.
The company did not disclose the price tag but said that will be announced closer to the launch date of the vehicle.
“We have not yet decided whether we will sell them under the Mahindra brand or the SsangYong brand,” said Pawan Goenka, president-automotive sector, M&M.;
“We are developing an all new platform with SsangYong. It will be for two different products, but with same platform and engine. It will take 3-4 years to develop,” Goenka added.
Asked about the investment that would go into the same, he said: “When we develop a platform for one product, it takes Rs.600-800 crore. As this new platform will be for two products, it will require more than that amount.”
The auto major also said it intended to enter the heavy bus segment next year, which would be developed on the Mahindra Navistar platform.
Another SUV from SsangYong’s stable — Korando C — will hit Indian roads next year, said Goenka.
- Mahindra to sell 120,000 SsangYong cars globally this year - Jun 22, 2011
- Mahindra to launch more new vehicles next fiscal - Jan 10, 2012
- Mahindra to launch SsangYong SUVs by next year - Sep 05, 2011
- Mahindra inks pact to acquire Ssangyong Motors - Aug 23, 2010
- Ruia Group to bid for south Korean SsangYong Motor (Lead) - Aug 08, 2010
- Mahindra may delay XUV500 export to meet local demand - Oct 08, 2011
- Mahindra chosen preferred bidder for Ssangyong Motors (Lead) - Aug 12, 2010
- `Mahindras to seal deal with Ssangyong by early next year' - Nov 11, 2010
- Mahindra eyeing African market for new SUV - Sep 29, 2011
- Mahindra launches premium sports utility vehicle XUV500 - Sep 29, 2011
- Ruia Group to decide on SsangYong bid in three days - Aug 05, 2010
- Ruia Group to bid for SsangYong Motor by Aug 10 - Jul 21, 2010
- India's Mahindras may acquire Korea's Ssangyong next year (Lead) - Nov 11, 2010
- Mahindra launches hydrogen-powered three-wheeler - Jan 09, 2012
- Advanced Bolero to attract more buyers - Sep 09, 2011
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