Lilliput Kidswear’s new apparel line with Nick’s cartoons
January 28th, 2011 - 8:19 pm ICT by IANSNew Delhi, Jan 28 (IANS) Leading kids entertainment channel Nick India Friday said that it has signed a licensing agreement with children clothing retailer Lilliput Kidswear for an apparel line based on popular cartoon characters. “As part of the deal, Lilliput Kidswear will launch a full array of apparel lines around Nick’s most popular characters - ‘Dora the Explorer’, ‘Ninja Hattori’ and ‘Oggy & the Cockroaches’,” the company said in a statement.
According to the statement, the spring-summer collection based on these characters will be launched in March this year and will include t-shirts, shirts, capris, shorts, night-wear, skirts, sweat-shirts and clothing accessories.
The statement further said that the range will be available in 275 Lilliput stores across India, as also over 400 shop-in-shops in the large format stores.
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