Japanese sanitaryware major enters eastern India

June 4th, 2008 - 8:37 pm ICT by IANS  

Kolkata, June 4 (IANS)TOTO Ltd., Japan’s largest sanitaryware manufacturer with business worth $4.5 billion worldwide, says it has been “inspired” by the retail boom in eastern India to foray into the region. “Retail boom and hospitality boom in eastern India have inspired us to start our outlet in this region,” said Rajnish Nandan, regional manager (north and east), TOTO Ltd. The company has now tied up with Multiwyn Lifestyle for distribution in the region.

Multiwyn will help distribute TOTO products across the region, including the northeast, Orissa, Bihar and Jharkhand. “Guwahati is next in the pipeline,” Nandan said.

Munish Jhajharia, director, Multiwyn reckoned India’s total sanitaryware market to be around Rs8 billion, and growing 33 percent every year.

With six outlets in the country, apart from the new one in the east, TOTO says it has registered over 50 percent growth every year over the past six years, and reached a turnover of Rs1 billion.

It is present in all the metro cities of India.

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