ITC recruited more graduates during slowdown

June 19th, 2009 - 4:31 pm ICT by IANS  

Kolkata, June 19 (IANS) Tobacco and fast moving consumer goods (FMCG) giant ITC Ltd has recruited more management graduates during the economic slowdown than it normally does, without retrenching any of its staff, claimed a top official here Friday.
“Management graduates who otherwise would have gone to the Wall Street have come to us this time and this has encouraged us to recruit more,” said Kurush Grant, chief executive of the tobacco division of the company.

Speaking at a Confederation of Indian Industry-sponsored seminar, Grant said the company had increased its spending on marketing and advertisement of its branded food products since the slowdown started last year.

“During slowdown we have improved market share of our FMCG products not by lowering prices but through higher investment in advertisements,” he added.

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