Italian store laRinascente bullish on Indian fashion

October 17th, 2008 - 8:24 pm ICT by IANS  

New Delhi, Oct 17 (IANS) Vittorio Radice, a buyer from upmarket Italian fashion outlet laRinascente, is keenly observing the ongoing Wills Lifestyle India Fashion Week (WIFW) and hopes to take back a fair amount of outfits to his country.And, for once, the global economic meltdown could provide a little bit of help!

“Due to recession, there is uncertainty among our customers and they are cutting down on their purchases. As a result, we have to offer them something new that excites their senses and India is the place that can provide us designs that are really new,” an upbeat Radice told IANS here Thursday.

“We will take with us whatever we feel will sell in Italy,” he added.

The fashion house, which has outlets in 11 Italian cities - including Rome and Milan - that offer a mix of Italian and foreign brands - had set up a stall in the exhibition area of the two previous editions of the fashion week to test the waters, as it were.

This time, Radice says he’s here for serious business.

“In the last two editions, we had kept our stall on a trial basis but then we thought that this is the right time to get serious about business as Indian designers offer a huge variety,” he explained.

According to Radice, it was the Indian material and cuts that attract buyers.

“Everyone in the West is doing the same thing and our customers are really bored, so we have to attract them with different colours, cuts and material. Fortunately, India has got everything in plenty,” he maintained.

“With such rich traditions, culture and heritage, Indian designers really stand out in West and I am sure that whatever I will be taking from here will attract my customers in my country,” he added.

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