Italian hair care giant Alfaparf Milano enters India

July 9th, 2008 - 2:02 pm ICT by IANS  

New Delhi, July 9 (IANS) Bad hair days for Indians may soon be history with the entry of some of the leading international hair styling and hair care brands in the country, who are not only hawking their wares but also training Indian hairdressers. The latest entrant in the market is Italian hair care giant Alfaparf Milano, which launched in India with a glitzy fashion parade in Mumbai Monday.

Early this year, British hairstylist and trainer Toni & Guy began operating in India and French hair care guru Paul Mitchell set up online shops to sell its products. Revlon, according to industry sources, will soon introduce its complete hair care range in the market.

According to inaugural projections by senior company representatives in India, Alfaparf Milano plans to capture 10 to 12 percent of the market and wants to take on market leader L’oreal, which commands at least 40 percent of the market share.

“Indian salon or hairdressing industry is a buoyant sector, which is growing at a rate of 14 percent annually. The total annual turnover is nearly Rs.150 billion,” Arpit Jain, director of marketing and sales of Alfaparf Milano’s India operations, told IANS on phone from Mumbai.

The company will sell its shampoos, conditioners, hair styling products, hair treatment products and hair colours under the Alfaparf brand name. It targets to set up 50 hair style salon-cum-academies called Alfaparf studios by the end of three years on the line of the Toni & Guy institutes in the country.

“We have tied up with the British hairstyling institute Mahogany for our institutes because our thrust in India is haircare education,” Jain said.

According to the press communiqu

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