Italian designer Roberto Capucci crafts new uniforms for JetLiteAugust 3rd, 2010 - 9:42 pm ICT by IANS
Mumbai, Aug 3 (IANS) Inspired by Rajasthan’s traditional Jodhpuri style, Italian designer Roberto Capucci has crafted new blue and white uniforms with embroidered collars for the cabin crew of no-frills domestic carrier JetLite as part of its strategy to deliver a superior passenger experience.
The uniform, “an important constituent of the company’s comprehensive brand experience strategy”, maintains “the contemporary and vibrant outlook for the airline, with the light blue colour representing the sky connoting optimism and calmness”, a statement from the airline, which is a wholly owned subsidiary of Jet Airways India Ltd., said.
Passengers travelling JetLite “will also experience more seating comfort, all of which are initiatives undertaken by the airline to offer a truly enjoyable and memorable flying experience”, the statement added.
Commenting on the new look and feel for the JetLite brand, Jet Airways CCO Sudheer Raghavan said: “JetLite’s mission is to be the leading value carrier in India with a reputation for on-time performance and reliability, while offering passengers true value, beyond mere low fares, in terms of a quality product and friendly service.”
“In line with this mission, JetLite has evolved to form an integral part of the product offering from the Jet Airways group, embodying important brand values like warmth, reliability and courtesy, delivered by an attentive staff.
“What we have sought to do is give our JetLite guests a more up-to-date expression of those values, by giving a contemporary look to Indian traditions as a major point of differentiation through the new uniforms,” Raghavan said.
JetLite offers passengers enhanced connectivity across more than 66 domestic and international markets through a code share partnership with Jet Airways that has enabled both carriers to optimally leverage their respective networks.
JetLite currently flies to 25 domestic destinations and two international destinations, Kathmandu and Colombo, operating over 110 flights a day, and plans to further enhance its connectivity through effective network alignments.
JetLite posted an on-time performance of 86.3 percent in June and 89.9 percent in May.
Jet Airways, Jet Airways Konnect, its all-economy, no-frills service, and JetLite have a combined fleet strength of 112 aircraft and operate over 500 flights daily.
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Tags: attentive staff, blue colour, brand experience, brand values, cabin crew, cco, code share, domestic carrier, domestic destinations, experience strategy, india ltd, indian traditions, italian designer, jet airways india, jetlite, roberto capucci, share partnership, sudheer raghavan, time performance, value carrier