India’s ’soft power’ gets special budgetary allocation

February 29th, 2008 - 3:53 pm ICT by admin  

A file-photo of P. Chidambaram

New Delhi, Feb 29 (IANS) As India’s profile rises across the world, Finance Minister P. Chidambaram Friday made a special mention of projecting India’s “soft power” in a more “sophisticated and subtle manner” by propagating the country’s rich art, culture and entertainment. While presenting the national budget for 2008-09 in the Lok Sabha, the finance minister proposed that the entertainment industry be projected in a more sophisticated manner and announced an allocation of Rs.750 million to the Indian Council for Cultural Relations.

He said: “India’s music, literature, dance, art, cuisine and especially films are attracting huge interest around the world. This is the ’soft power’ of India, and it must be projected in a sophisticated and subtle manner.”

“I propose to provide Rs.75 crore (Rs.750 million) to the Indian Council for Cultural Relations to design and implement a programme to achieve this objective.”

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