Idea hopes to draw numbers from portability regime
November 24th, 2010 - 6:36 pm ICT by IANSNew Delhi, Nov 24 (IANS) Telecom service provider Idea Cellular is confident of attracting a large number of users after the rollout of mobile number portability (MNP), an official said Wednesday.
“Our focus is to provide good network and customer services. Though we are not launching any new plan or tariff package, we are confident that large number of customers who want to have better network would switch to Idea,” the firm’s chief corporate affairs officer Rajat Mukarji told IANS.
The much awaited MNP, which allows subscribers to change their mobile operators while retaining their old numbers, will be inaugurated Thursday in Rohtak district of Haryana.
Idea, owned by the Aditya Birla Group, is also the first operator to launch TV commercials prior to MNP launch, asking users to change their connections.
The company is also planning to increase the number of its service centres.
“Currently, we have over 2,700 service centres. We are planning to increase the number to over 3,000 by the end of March 2011,” he said.
According to Cellular Operators Association of India (COAI), Idea has over 76 million subscribers.
“The company is adding over 2 million subscribers every month. Though MNP would not be the sole driving force to draw customers, it would definitely make a difference in the coming days,” added Mukarji.
- Mobile number portability not much of a hit - Dec 04, 2011
- Vodafone launches ad campaign on mobile number portability - Jan 10, 2011
- MNP likely to see more takers following SC ruling - Feb 02, 2012
- Telecom market dominated by older players, users wont get affected: TRAI - Feb 02, 2012
- Networks hope to acquire more users, spectrum - Feb 03, 2012
- Subscribers happy post-mobile number portability launch - Jan 20, 2011
- Mobile phone firms go all out to woo other's customers - Jan 25, 2011
- Mobile number portability will improve quality of service (Comment) - Nov 28, 2010
- Idea Cellular biggest gainer of mobile number portability - May 06, 2012
- Over 41 mn mobile users want to change operators - May 03, 2012
- Customers won't be troubled by cancellation of 2G licences - Feb 02, 2012
- 32.79 mn subscribers opt for mobile number portability - Mar 06, 2012
- India adds 8.58 million GSM subscribers in June - Jul 18, 2011
- Uninor on top as India's GSM base grows 1.15 percent - Nov 21, 2011
- Mobile number portability launch delayed, to start Nov 25 - Oct 31, 2010
Tags: aditya birla group, cellular operators, coai, corporate affairs, customer services, driving force, idea cellular, India, launch, million subscribers, mnp, mobile number portability, mobile operators, New Delhi, operators association, regime, rollout, tariff, telecom service provider, tv commercials