HMSI launches its second 110 cc bike for mass market

May 15th, 2012 - 5:30 pm ICT by IANS  

Akshay Kumar New Delhi, May 15 (IANS) In a bid to capture the mass rural market share, two-wheeler manufacturer Honda Motorcycle and Scooter India (HMSI) Tuesday launched its second 110 cc bike - Dream Yuga priced at Rs.44,642 (ex-Showroom, Delhi).

The bike is powered by a 110 cc engine which is able to deliver 8.5 BHP at the rate of 7,500 rotations per minute (RPM) coupled with a mileage of 72 km per litre.

The company said that the engine also comes with a new technology - ‘Honda intelligent ignition control system’ which changes ignition timings to attain ideal combustion, leading to improved power output and efficiency.

“Entering a new era, Honda is committed to serve two-wheeler customers across every segment in India. We are confident that Dream Yuga will be huge success and create a new benchmark for mass mobility in India,” said Yadvinder S. Guleria, vice president, sales and marketing, HMSI.

“In line with its development concept of a “true India specific mass motorcycle”, Dream Yuga at its attractive price is ideal for those who desire a robust, reliable, easy to maintain, highly fuel efficient yet stylish bike”.

Officials with HMSI said they are optimistic of selling around three lakh units of the motorcycle in the current fiscal.

The company already sells another 110 cc bike CB Twister which was launched in late 2010 priced at close to Rs.45,000. The bike has received an average sales response of just 12,000 units per month.

“The Twister is aimed at the urban customer. While the Dream Yuga is aimed more at the rural customer. We plan to sell 300,000 units of Dream Yuga during 2012-13,” Guleria said.

The bike will face tough competition from industry leaders in sales like Passion and Discover which have on average sell more than a million units each year.

The company has also increased its sales outlook for the fiscal by 30 percent including those of scooters and will stand at 2.85 million from 2.2 million sold in the last fiscal.

On the revenue share of its Indian operations in the company’s globe kitty, top company official said was around 13 percent and is expected to rise by 30 percent.

“At the moment, India’s share is 13 percent (to global overall Honda revenues). We expect it to increase to 30 percent by 2020,” said Keita Muramatsu, president and chief executive, HMSI adding that he expected the company to become the largest two-wheeler manufacturer in India.

The two-wheeler manufacture further said that it also plans to launch another 100 cc bike aimed at capturing the mass market segment in India. However, the company did not divulge any details of its price or the launch time.

The company also launched its new new corporate direction and signed on to Akshay Kumar as its brand ambassador.

“The new corporate direction is a step forward towards Honda’s objective to attain leadership position in India,” Muramatsu said.

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