Hero Honda hires global brand specialist Wolff Olins
March 10th, 2011 - 9:09 pm ICT by IANSNew Delhi, March 10 (IANS) Hero Honda Motors Ltd (HHML) Thursday said it has signed up international brand specialist Wolff Olins to give the world’ largest two-wheeler maker a new look.
“The new buzzwords at Hero Honda are creation, renewal and re-energising. I am happy to have Wolff Olins partnering with us in this exciting journey into a promising future,” said Pawan Munjal, managing director and chief executive, HHML.
According to the company, Wolff Olins would work on the company’s new brand identity, including brand architecture, brand name, brand logo and brand positioning.
The announcement for the two-wheeler major’s bid to acquire a new identity comes after the Hero group said that it had arranged the required finance to acquire the 26 percent stake of Honda Motors in their joint venture HHML.
In an regulatory filing, the company said that its investment company Hero Investments Private Limited is to acquire Honda’s 26 percent stake in HHML at Rs.739.97 per share.
Earlier in December 2010, Hero group and Honda Motors, the two promoter groups in the JV company established in 1984, announced that they were restructuring their respective equity shares in the HHML.
Hero Honda is the world’s largest manufacturer of two-wheelers, including Splendor, Passion, Karizma ZMR, Hunk and CBZ Xtreme mobikes and scooter Pleasure.
- Hero Group arranges funds to acquire Hero Honda stakes - Mar 08, 2011
- Hero Honda is now Hero MotoCorp Limited - Jul 29, 2011
- Hero allowed $1 billion foreign investment - Mar 29, 2011
- Hero Honda's March sales up 24 percent - Apr 01, 2011
- Hero Honda to set up facility in Himachal - Oct 21, 2010
- Hero Honda launches special CWG limited edition bike - Oct 08, 2010
- Hero Eco Group to invest Rs.500 crore in next 5 years - Dec 28, 2011
- Hero Honda sales rise 20 percent in January 2011 - Feb 01, 2011
- Hero Honda launches Splendor Pro to consolidate leadership - Sep 27, 2010
- Hero Honda launches new variant of Super Splendor - Sep 02, 2010
- Hero Honda's February sales up 23 percent - Mar 01, 2011
- Honda to make 100cc bike in India - Mar 21, 2011
- Smooth ride for two-wheeler makers in February (Roundup) - Mar 01, 2011
- Hero MotoCorp unveils new range of two-wheelers - Jan 04, 2012
- Hero Honda's second quarter profit down 15.32 percent - Oct 29, 2010
Tags: brand architecture, brand identity, brand logo, brand positioning, buzzwords, global brand, hero group, hero honda motors, hunk, investment company, joint venture, jv company, motors ltd, new identity, private limited, promoter, splendor, two wheeler, two wheelers, wolff olins