Hannover trade fair organiser wants to launch fairs in India

April 27th, 2008 - 3:13 pm ICT by admin  

By Manik Mehta
Hannover, April 27 (IANS) While the objective of German trade fair organisers so far has been to attract exhibitors and trade visitors from India to their venues in Germany, some trade fair organisers are now wanting to stage their events in India as the country is seen as a “supplier of good quality products”. Deutsche Messe AG, which organises some of the world’s most prestigious international trade fairs in Hannover such as the Domotex (carpets/floor coverings), CeBIT (information technology) and the Hannover Industrial Fair, is already organising four shows in India - the MDA (Motion, Drive and Automation), Industrial Automation, CeMAT (logistics material handling) and Energy India. These fairs will be held in Bangalore from Dec 10-13.

But Deutsche Messe is also looking at other themes that would be suitable for future trade fairs. “We are watching the market in India and may launch other themes as well, depending on the result of our research. However, our four shows in India generate considerable synergy and the exhibitors present there even do business with each other,” Alexander Kuehnel, the director (foreign events) of Deutsche Messe, said in an interview with IANS at the Hannover exhibition ground.

According to Kuehnel, German and international companies were showing “great interest” to exhibit and set up branch offices in India. “One reason for this interest is that India is perceived as a supplier of good quality products,” he said, apparently comparing India to China which has come in for sharp criticism from many German companies for a host of reasons, including poor quality, substandard and often hazardous products, and the intolerable IPR piracy which the German industry wants to see curbed.

“India is a low-cost country but it does not produce low-quality products,” Kuehnel added.

Indeed, Kuehnel went on, Indian companies were producing sophisticated work tools, including robots, deployed in industrial manufacturing. The just-concluded Hannover Industrial Fair had a special section on industrial robots that are seen as increasingly helping out, if not entirely replacing workers in developed countries, many of which, like Germany, face shortage of skilled labour and engineers.

Hannover is a favourite exhibition ground of Indian companies trying to break into the international markets. A contingent of 148 Indian exhibitors showcased a wide array of products and manufacturing-related services at the Hannover Industrial Fair, the world’s largest show for machinery, subcontracting, automation, industrial research and development, etc.

India has been in recent years consolidating its position as a key player in the subcontracting business, supplying parts and entire components for a number of industries surpassing even China whose low-cost manufacturing no longer appeals to many importers in the West, who are discovering, much to their chagrin, that China’s poor quality is, in fact, becoming a liability and making them pay more in the final analysis.

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