Greg Norman Collection inks licensing agreement with BTBNovember 14th, 2007 - 1:49 am ICT by admin
Greg Norman Collection is a leader in golf-inspired apparel and accessories targeting active, sophisticated men and women. The brand sells from over 21 countries around the world.
The company plans to set up ten exclusive Greg Norman Collection outlets by July next year and take the number to 50 in the next five years.
“Sportswear market is growing at a pace of 20-25 per cent, more so lifestyle sportswear industry is growing significantly in India making it a key market for sports lifestyle brand like Greg Norman Collection,” said Rahul Singh, CEO of BTB.
“The brand aims to cater to the needs of brand and fashion conscious men and women with active lifestyle. With the growing popularity of Golf in India and the image associated with it, we expect a promising growth for the brand in the country”, Rahul added.
BTB is also mulling over introducing MacGregor golf equipment in Indian market in the next phase through golf course pro-shops and sport specialty stores. (ANI)
- Manish Arora ties up with jewellery brand (With Image) - Jul 07, 2011
- Selling fashion the pop-up way (With Images) - Jun 12, 2012
- Pakistani textile brand to open 200 stores in India - Apr 14, 2012
- Shirts, jackets, sofa covers sell in name of F1 - Oct 26, 2011
- Zippo lighting up in India with lifestyle products - Jun 08, 2011
- Despite turmoil Libyans show interest in whisky festival - Mar 08, 2011
- Vuvuzelas part of Commonwealth Games merchandise - Sep 02, 2010
- Zippo branches out in India with lifestyle products (Lead, superseding previous story) - Jun 09, 2011
- Social networking sites drive Hidesign to tier-II cities - Mar 10, 2011
- 'Global brands can generate jobs in India' (With Image) - May 21, 2012
- Steve Jobs' biography continues stint on top (IANS Books) - Jan 14, 2012
- Catmoss Launches Ramayana Merchandise - Oct 12, 2010
- Pakistan fashion fraternity eyes franchises, collaborations in India - Apr 16, 2012
- Amigo Sport launches FIFA official collection in India - Jun 11, 2010
- Greg Norman-designed golf course gets tourism award - Mar 30, 2011
Tags: btb, conscious men, fashion conscious, greg norman collection, gurgaon, India, licensing agreement, lifestyle brand, macgregor golf, men and women, mulling, promising growth, rahul singh, retail market, sophisticated men, specialty stores, sportswear industry, sportswear market