Greg Norman Collection inks licensing agreement with BTB

November 14th, 2007 - 1:49 am ICT by admin  
The brand recently made its debut in the Indian retail market through opening of an exclusive brand store in Gurgaon.

Greg Norman Collection is a leader in golf-inspired apparel and accessories targeting active, sophisticated men and women. The brand sells from over 21 countries around the world.

The company plans to set up ten exclusive Greg Norman Collection outlets by July next year and take the number to 50 in the next five years.

“Sportswear market is growing at a pace of 20-25 per cent, more so lifestyle sportswear industry is growing significantly in India making it a key market for sports lifestyle brand like Greg Norman Collection,” said Rahul Singh, CEO of BTB.

“The brand aims to cater to the needs of brand and fashion conscious men and women with active lifestyle. With the growing popularity of Golf in India and the image associated with it, we expect a promising growth for the brand in the country”, Rahul added.

BTB is also mulling over introducing MacGregor golf equipment in Indian market in the next phase through golf course pro-shops and sport specialty stores. (ANI)

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