Government should lift ban on bulk SMSes, says IAMAIAugust 23rd, 2012 - 4:38 pm ICT by IANS
New Delhi, Aug 23 (IANS) The Internet and Mobile Association of India (IAMAI) Thursday said the ban on bulk SMSes should be immediately lifted as it is affecting the business of many firms, mainly small and medium enterprises.
“The current ban on commercial or promotional messages sent by registered telemarketers should be lifted immediately,” IMAI said in a statement.
“Such commercial messages are sent on behalf of recognised entities, by registered telemarketers through authorised telecom resources and there is no scope of spreading mischief or rumours through these messages,” it added.
The home ministry banned bulk SMSes and MMSes for a period of 15 days starting Aug 17 in the wake of a hate campaign targeting people from the northeast.
At present there are more than 1,00,000 enterprises, mainly small and medium enterprises (SMEs), that are dependent on this medium for customer outreach which are sent out by over 3,000 registered telemarketers based on rules set by Telecom Regulatory Authority of India (TRAI).
According to IAMAI, these are most firmly controlled and monitored and hence have no room for misuse.
The association feels that rather than imposing ban, the government should use the services of bulk SMS providers in order to send out positive messages during normal as well as during times of crisis.
“If we are approached by the government, our members would be more than willing to send out free bulk messages to spread correct information and general goodwill across the country,” said Subho Ray, president of the association.
- Government raises cap on bulk SMSes from five to 20 - Aug 23, 2012
- Government lifts restriction on SMS - Aug 30, 2012
- TRAI to disconnect individual numbers making pesky calls, messages - Nov 04, 2011
- TRAI imposes 5 paise deterrant for pesky messages - Oct 25, 2011
- Pesky SMSs again - via new routes - Nov 06, 2011
- 28,000 phones disconnected for making pesky calls - May 06, 2012
- Government disconnects 51,000 telephone connections - Aug 17, 2012
- Assamese, others continue to flee Maharashtra - Aug 17, 2012
- Govt. orders ban on bulk SMSes and MMSes for next 72 hours - Sep 22, 2010
- Setting up of telemarketer's register postponed - Dec 15, 2010
- Regulation preventing pesky calls comes into effect - Sep 27, 2011
- Court sets aside 200 SMSes cap on personal communications (Lead) - Jul 13, 2012
- Schools, colleges not barred from sending bulk messages - Mar 08, 2011
- Relief from unwanted bulk SMSs in six weeks: Sibal - Aug 19, 2011
- Bulk SMS AND MMS ban hit enterprise messaging solution firms - Sep 27, 2010
Tags: commercial messages, customer outreach, entities, goodwill, hate campaign, home ministry, iamai, imai, mischief, New Delhi, positive messages, rumours, small and medium enterprises, smes, smses, telecom regulatory authority, telecom regulatory authority of india, telecom resources, telemarketers, trai