Global experts laud arrangements at Indian fashion week

March 16th, 2008 - 5:16 pm ICT by admin  

By Shweta Thakur
New Delhi, March 16 (IANS) India’s premier fashion event might be in only its 11th edition but international buyers and writers are already raving over its content and, above all, its management. “The Indian fashion week is impressive. I have attended the American, French and Italian fashion and can say it is very well organised. I must congratulate the organisers since for buyers this means a lot. Good management makes a lot of things easier for us,” Carla Cereda of Milan’s tony Biffi Boutique told IANS.

“I would love to come back again,” added Cereda, who came for the Wills Lifestyle India Fashion Week (WIFW) just after the Paris Fashion Week.

According to Patrick Cabasset, fashion director of the Paris-based Officiel magazine: “If they get some more sponsors, it will be more grand and that will come with time. Even so, I am pleasantly surprised to see how well the event is organised.”

Delays in starting the fashion shows were an irritant but foreigners at the WIFW said this happens everywhere.

“Be it the Paris, Milan or New York fashion week, sometimes you have to wait for hours together to see a show. Delay in shows happen everywhere. It is nothing new and not at all disturbing,” said Daniela Liconti, who works for the Italian magazine Collezioni.

Chiharu Odashima, deputy editor of Women’s Wear Daily For Japan, pointed out that the Indian fashion event needs more rigorous international marketing because not many global media organisations were aware of it.

“I am attending the Indian fashion week for the first time. I am overwhelmed by the creativity of the designers.

“But the event needs more marketing across the globe, as not many media houses are aware that any such event happens here. I am glad that I came here and hope to visit it next time as well,” said Odashima.

She also said that Indian fashion industry and designers have great potential. But to cater to a wider global customer base, designers must use Indian fabrics, embroidery and techniques more cleverly, keeping in mind Western tastes.

“Striking the right balance between Indian techniques, Western taste and the functionality factor of garments meant for international purchasers is a challenge. But only then would they would appeal to consumers across the globe,” Odashima maintained.

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