Gentings launches the first casino brand in Britain

June 28th, 2008 - 1:16 pm ICT by Amrit Rashmisrisethi  

Genting International Plc has launched its first online casino brand,, in Britain.

CircusCasino would be run by unit Genting Stanley Alderney Ltd (GSAL) and would offer over 100 casino, card and table games, Genting International. “A lot of young people are also more interested in utilizing online services as opposed to going to physical casinos. It will probably be good for Genting International,” he said.

“This is part of the company’s strategy to strengthen its presence in Britain’s online gaming industry. However, the profits – especially within the first two years – should be minimal,” he said.

The analyst said the cost of setting up the online business would also be small, probably in the region of “a few million pounds.”

Genting International, a 53.4% subsidiary of Genting Bhd, operates 44 casinos in Britain.

On March 13, Genting International said GSAL had received approval from the Alderney Gambling Control Commission for the online gambling.

British operations have been affected by lower business volume, higher net bad debts written off and increased gaming duties.

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