General Motors launches new Chevrolet model

October 16th, 2008 - 7:05 pm ICT by IANS  

New Delhi, Oct 16 (IANS) General Motors (GM) India, a wholly-owned subsidiary of US carmaker General Motors Corp, Thursday launched a new Chevrolet model here.“The new Chevrolet U-VA brings superlative value and additional safety, security and luxury to our customers,” said GM India vice president P. Balendran at the launch.

“We will continue to roll out new products and also revitalise our existing line-up to create new excitement in the market,” he added.

Moving from its base model, the car comes with additional features such as wider windscreen, driver airbag with anti-brake locking system, keyless entry with burglar alarm, leather-wrapped steering wheel and gear knob, split-folding rear seats, and deco moulding on the instrument panel and door trims.

Launched as a part of the company’s centenary year celebration, the vehicle was unveiled by its brand ambassador and Bollywood actor Saif Ali Khan.

The car is being promoted with a “Bada Dil Badi Car” tag.

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