Forget recession, WIFW attracts 13 commercial partners, 103 designersMarch 10th, 2009 - 7:49 pm ICT by IANS
New Delhi, March 10 (IANS) Premier fashion organisation, Fashion Design Council of India (FDCI) has beaten recession blues by having as many as 13 commercial partners and 103 participating designers for the upcoming Wills Lifestyle India Fashion Week (WIFW) to be held March 18-23.
Compared to last year’s spring-summer edition when it had 10 commercial partners and 79 designers, this time WIFW managed to attract three new partners and some established fashion designers as well.
The new addition to the list include designers Anamika Khanna, Raghavendra Rathore, Rocky S, Manish Malhotra, Priyadarshani Rao, Puja Nayyar and many more.
“We do not believe in the term recession. With our commercial partners giving us continuous support, we have beaten the recession blues and are all geared up for this complete business-to-business event,” FDCI’s president Sunil Sethi told IANS at a press conference Tuesday.
“We complete our 10 years in November and today we are celebrating it because the event is getting bigger and better day by day,” he added.
Other than the title sponsor Wills Lifestyle, the other brands associated with the event this time around as associated sponsors are Fiama Di Wills, Hewlett Packard, Chivas, Audi, Elle, NDTV Good Times, Big FM, Intercontinental Eros, Yahoo, Kingfisher, Power Plate and Fedex.
Speaking on the occasion, ITC Lifestyle retailing divisional chief executive Atul Chand said: “There is beautiful synergy between the organisers and us and due to this, WIFW is scaling new heights edition after edition.”
“The kind of participation we are seeing from all other commercial partners just makes one thing clear. That the event has grown from strength to strength,” he added.
IT major Hewlett Packard’s head of consumer marketing Shubhodip Pal said: “Carrying forward our philosophy of ‘The computer is personal again’ and with a keen eye on style, trends and technology, our products are tailored to address the lifestyle conscious consumers.”
“Our continuous association with the fashion fraternity both in the domestic and international arena vouches for our commitment towards adding oomph to technology,” he added.
International automobile maker Audi too is a major partner for the event and according to Audi India’s managing director Benoit Tier, the style and impeccable designs of the cars go well with the fashion week.
“Audi has a strong connection and competence in style and design worldwide. Our association with the fashion week gives us a platform to blend luxury with fashion,” Tier said.
“We are hopeful of putting up a good show together and you will surely see the synergy,” he added.
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- Wills Lifestyle India Fashion Week begins Oct 23 - Sep 20, 2010
- WIFW Autumn/Winter 2012 to start Feb 15 - Dec 02, 2011
- WIFW gets bigger with 10 commercial partners, 79 designers - Oct 07, 2008
- Delhi gears up for two fashion 'weeks' - Mar 17, 2009
- 63 designers finalised for WIFW spring/summer edition - Sep 14, 2012
- WIFW Autumn-Winter 2011 to start April 6 - Dec 16, 2010
- Business, not Bollywood, in focus at WIFW: FDCI chief - Oct 07, 2011
- Shantanu-Nikhil to open WIFW 2012 - Jan 31, 2012
- 160 buyers for Wills Lifestyle India Fashion Week (Curtain Raiser) - Oct 14, 2008
- Tarun Tahiliani to present WIFW grand finale - Sep 29, 2010
- 138 designers to participate in WIFW autumn-winter 2012 - Jan 27, 2012
- WIFW widens horizon - fuses fashion with social cause (IANS Preview) - Feb 14, 2012
- Wills Lifestyle India Fashion Week opens March 24 - Jan 29, 2010
- Rajesh Pratap's designs to bring curtains down at WIFW - Mar 06, 2010
Tags: business event, commercial partners, consumer marketing, continuous support, fashion design council of india, fashion designers, fdci, fiama, india fashion week, keen eye, manish malhotra, nayyar, ndtv, power plate, raghavendra rathore, recession blues, scaling new heights, style trends, sunil sethi, wills lifestyle india fashion week