Finnair to donate to UNICEF campaign for Indian children
December 12th, 2010 - 12:26 pm ICT by IANS
New Delhi, Dec 12 (IANS) Nordic carrier Finnair said it would donate US 50 cents to a UNICEF campaign on behalf of Indian children for every new addition to its Facebook account as part of its “change for good” campaign.UNICEF (United Nations Children’s Fund) works for child rights, their survival, development and protection.
Finnair tied-up with UNICEF’s Finnish arm for this year’s Change For Good (CFG)
campaign.
Finnair has arranged a Change for Good collection on nearly all of its
international flights. Donated cash is placed in collection envelopes found in
seatback pockets, then the envelopes are sealed and given to the cabin staff.
In addition, during the campaign Finnair will donate 50 cents for each new Finnair Facebook member. Finnair and UNICEF Finland are implementing the CFG campaign for the 15th time. This year’s campaign runs from Nov 29, 2010 to Jan 9, 2011.
“UNICEF’s Clean Water and the Environment for the Children of India programme
will be the target for the collection for a second year. The programme
highlights in particular the importance of sanitation, hygiene and clean water,” said a Finnair statement.
The project will help build water points and toilets for schools. In addition, teachers will be trained to enable them to instruct children in hand washing and other aspects of hygiene.
To date, Finnair and its customers have raised more than one million euros for
UNICEF’s work.
“This year we wanted to add a new element to the campaign. We have promised to
donate 50 cents for each new member we receive on our Facebook page during the
campaign. At the same time we will also highlight on our Facebook page UNICEF’s
work for the good of the world’s children,” said Finnair’s communications
manager, Maria Mroue.
CFG has been part of the charity work of many one-world alliance airlines since
1999. The campaign has proved to be an effective and concrete way to improve
conditions in developing countries.
Over the years, the money acquired through the CFG collection has been directed to education programmes in Rwanda and Nepal, AIDS programmes in Vietnam and Kaliningrad, and an emergency relief project in Kosovo.
- Unicef, Finnair collect 45,000 euros for Indian kids - May 08, 2011
- Finnair's school campaign collects 60,000 euros - Jan 30, 2012
- Finnair starts campaign to collect funds for Indian children - Dec 01, 2011
- Finnair launches initiative for children of Bihar - Nov 03, 2009
- Finnair, Unicef raise 69,772 euros for Indian children - Feb 03, 2010
- Woodland ties with Unicef to provide safe drinking water - Sep 01, 2011
- Nirmal Gram: Bringing a cleanliness revolution to India's villages - Jun 06, 2011
- More than half of Jharkhand's kids underweight, women anaemic - Sep 01, 2011
- 30mn Indian school children have no access to toilets - Apr 25, 2012
- 50 Cent donates Gaddafi cash to charity - Mar 11, 2011
- Hello, This Is Nature's Call From A Garbage Heap! - Apr 07, 2012
- Gomez vows not to spend lavishly - May 09, 2012
- Unicef urges India to curb open defecation - Mar 27, 2012
- Finnair looking at Indian cities beyond New Delhi - Sep 09, 2010
- Rihanna, Swift, Gomez back Unicef water campaign - Mar 19, 2011
Tags: 50 cents, alliance airlines, cabin staff, charity work, clean water, collection envelopes, communications manager, facebook, finnair, hand washing, importance of sanitation, international flights, new addition, new element, s communications, target, unicef, water and the environment, water points, world alliance