Thaindian News

New Delhi, Sep 6 (IANS) Italian automobile major Fiat’s Indian subsidiary said Tuesday it will set-up stand-alone showrooms for its cars in 20 cities within one-and-a-half years but its co-manufacturing arrangement with Tata Motors will continue.

“We will set up Fiat’s own showrooms in 20 cities within one-and-a- half years,” Fiat India president and chief executive Rajeev Kapoor told reporters on the sidelines of an Automotive Component Manufacturers Association (ACMA) event here.

Under a 2007 joint venture agreement between Fiat and Tata Motors, the companies share distribution facilities and co-manufacture products at the Italian auto-manufacturer’s Ranjangaon facility in Maharashtra.

According to Kapoor, the existing dealers in the 20 cities would now sell the Italian auto major’s cars in the new facilities.

“The dealers would be the same. They will now have new showrooms for Fiat cars,” Kapoor said.

He did not divulge any financial details for the new showrooms or further plans to introduce the concept in other cities.

The company would also set up two Fiat cafes in New Delhi and Pune to promote the brand, the top official said.