Faces do reflect if someone is trustworthy or fearsome: Study

August 7th, 2008 - 3:39 pm ICT by ANI  

Washington, Aug 7 (ANI): Your face is the mirror to your soul, goes the old adage, and now with a new computer program one can tell what exactly makes peoples faces look either trustworthy or fearsome.
Princeton psychology researchers have developed a computer program that allows scientists to analyze better than ever before what it is about certain human faces that makes them look trustworthy or fearsome.
In the process of developing the programme, they have also found that the program allows them to construct computer-generated faces that display the most trustworthy or dominant faces possible.
The researchers said that this innovation holds promise for those who care what effect their faces may have upon a beholder, right from salespeople to criminal defendants.
Alexander Todorov, an assistant professor of psychology and public affairs at Princeton, and Nikolaas Oosterhof, a research specialist, are now trying to explore the myriad messages conveyed by the human face.
Earlier they showed that quick facial judgments can accurately predict real-world election results. Keeping in mind that rightly or wrongly, people make instant judgments about faces that guide them in how they feel about that person, the scientists decided to search for a way to quantify and define exactly what it is about each person’’s face that conveys a sense they can be trusted or feared.
“Humans seem to be wired to look to faces to understand the person’’s intentions. People are always asking themselves, ”Does this person have good or bad intentions? said Todorov.
In the study, the scientists showed unfamiliar faces to test subjects and asked them to describe traits they could gauge from the faces. They were provided with a list of characteristics, including aggressiveness, unkemptness and various emotional states. The researchers showed the faces to another group and asked them to rate each face for the degree to which it possessed one of the dozen listed traits.
Depending on this data, scientists found that humans make split-second judgments on faces on two major measures whether the person should be approached or avoided and whether the person is weak or strong.
Then they used a commercial software program that generates composites of human faces (based on laser scans of real subjects), and asked another group of test subjects to look at 300 faces and rate them for trustworthiness, dominance and threat.
Common features of both trustworthiness and dominance emerged. A trustworthy face, at its most extreme, has a U-shaped mouth and eyes that form an almost surprised look. An untrustworthy face, at its most extreme, is an angry one with the edges of the mouth curled down and eyebrows pointing down at the center. The least dominant face possible is one resembling a baby’’s with a larger distance between the eyes and the eyebrows than other faces. A threatening face can be obtained by averaging an untrustworthy and a dominant face.
Using the program and the ratings from subjects, the scientists could actually construct models of how faces vary on these social dimensions.
“If you can think of an emotion being communicated by the face as a kind of signal, you can understand that we can amplify that signal into what was almost a caricature to see if we get the proper effect. And we do,” said Todorov.
He said that the research raises questions about whether the brain is equipped with a special mechanism for “reading” or evaluating faces. There is evidence that face-seeking is deeply rooted in both the psyche and evolution as the amygdala, a primitive region of the brain, is stimulated when someone spies a scary face.
While it may be true that people have little control over their facial features, the study also indicates that expressions may be important as well, which could have implications for people in jobs that require extensive interactions with the public.
The study will appear in the online edition of the Proceedings of the National Academy of Sciences. (ANI)

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