Etihad woos Australian travellers
August 5th, 2011 - 1:15 am ICT by IANSAbu Dhabi, Aug 4 (IANS/WAM) Etihad Airways, the national airline of the United Arab Emirates (UAE), Thursday launched a nationwide advertising campaign inviting Australian travellers to “change to the best”.
Showcasing the airline’s superior products and service and the strength of its global network, the campaign signals Etihad’s ambition to become the airline of choice for overseas travel from Australia.
James Hogan, Etihad Airways’ chief executive officer, said: “We are proud of our success in building the Etihad brand in Australia in just four short years of operation.”
Hogan said there was mounting proof that Etihad had brought a superior alternative to the Australian travel market.
–IANS/WAM
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Tags: abu dhabi, advertising campaign, ambition, australia, australian travel, australian travellers, chief executive officer, etihad airways, global network, james hogan, national airline, nationwide advertising, overseas travel, proof, superior products, travel market, uae, united arab emirates, wam