Etihad woos Australian travellers

August 5th, 2011 - 1:15 am ICT by IANS  

Abu Dhabi, Aug 4 (IANS/WAM) Etihad Airways, the national airline of the United Arab Emirates (UAE), Thursday launched a nationwide advertising campaign inviting Australian travellers to “change to the best”.

Showcasing the airline’s superior products and service and the strength of its global network, the campaign signals Etihad’s ambition to become the airline of choice for overseas travel from Australia.

James Hogan, Etihad Airways’ chief executive officer, said: “We are proud of our success in building the Etihad brand in Australia in just four short years of operation.”

Hogan said there was mounting proof that Etihad had brought a superior alternative to the Australian travel market.

–IANS/WAM
sd/pm

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