Egypt voted best destination by travel writersAugust 19th, 2010 - 12:40 pm ICT by IANS
Gurgaon, Aug 19 (IANS) Egypt has been voted the “perfect holiday destination” by the Pacific Area Travel Writer’s Association (PATWA) and tourism publication Safari India at a tourism conclave here.
Director of Egyptian Tourism Office in India, Adel El Masary, was Wednesday evening honoured with a prize for the best tourism director from overseas while Egypt was described by Safari India as the “right mix of entertainment, leisure, business” preferred by the globe-trotting businessperson and the corporate Indian traveller.
“Such recognitions always encourage us to offer more and more to the Indian market. For the north African nation India is prime tourism market and we are always looking for opportunities to attract Indian tourists to Egypt,” he said.
The focus in 2010, he said, was to promote “the famous Luxor and Nile cruises”.
“Luxor city is known as an open air museum with rich heritage,” he said. Located in upper or southern Egypt, Luxor comprises the main city on the east bank of the Nile, the historic town of Karnak on the north of the river and the Waset on its west bank.
The city, with a population of 487,896, houses almost all modern amenities like nightclubs, spas and restaurants as well as traditional souks and ancient monuments.
It is known for the “West Bank Necropolis that includes Valley of the Kings and the Queens”.
Citing figures to establish the importance of India as an inbound market for Egypt, Masary said: “Egypt had hosted close to 99,000 Indian tourists in 2009, an increase of 11 percent compared to 2008.”
“In the first quarter of 2010, Egypt has drawn 34,447 Indian tourists, registering a growth of 37.8 percent over the corresponding period last year,” he added.
“People in India still view Egypt as a pyramid culture product. My strategy is to promote Egypt in India as a ‘product of yesterday, today and tomorrow’,” Masary said.
“I am trying to develop it as a wellness and water sport destination for the new segment of Indian travellers. Nearly 40 percent outbound tourists from India head to Egypt for both long and short holidays,” he added.
The Egyptian tourism department plans to sell the country as a honeymoon destination in India.
Outlining his promotion blueprint, Masary said: “He was exploring the possibility of joint tourism campaigns with tour operators in India, familiarisation trips and an advertisement blitz in the media.”
The tourism office has moved airline companies to sponsor lucky tickets for a travel promotion campaign in India.
“Egypt shares similarities with India. I want to build on it to win over the Indian outbound market that has of late become very important,” he said.
- Australia eyes 50 million potential Indian globetrotters - Jun 16, 2012
- Sphinx-lined road unearthed in Egypt - Nov 16, 2010
- Egypt woos the Indian traveller (With Images) - Feb 11, 2012
- A new, safe Egypt woos Indian travellers - Jul 27, 2011
- Off the beaten track, Indian travellers explore the uncharted (Lead) - Jun 07, 2012
- Indian travellers go off beaten track, explore the uncharted - Jun 07, 2012
- For those with wanderlust, Delhi Book Fair is the stop - Aug 29, 2011
- Kerala Tourism to hold first-ever road show in Saudi Arabia - May 04, 2012
- Oman invites Indian tourists - Jan 24, 2011
- Egypt hardsells itself as leisure, business tourism destination (With Images) - Apr 26, 2009
- India needs to streamline visa, infrastructure to tap tourism potential: Experts - Feb 12, 2012
- Oman woos 'evolved' Indian tourists - Feb 08, 2012
- 'Falling rupee making India more attractive to tourists' - Jul 14, 2012
- China woos Indian tourists - Aug 29, 2012
- Egypt wants more Indian tourists - Oct 14, 2010
Tags: african nation, ancient monuments, businessperson, egyptian tourism, inbound market, indian tourists, leisure business, nation india, nile cruises, patwa, rich heritage, souks, southern egypt, tourism director, tourism market, tourism office, tourism publication, valley of the kings, waset, yesterday today and tomorrow