Demand for nutrition food to grow in India: Nestle

February 6th, 2012 - 8:41 pm ICT by IANS  

Gurgaon, Feb 6 (IANS) Global nutrition major Nestle sees potential growth for its food products that meet specific dietary needs not met through normal diets in India due to changing lifestyle.

“With the impact of economic growth and changing lifestyles in India, the need for science-based nutrition in products that we consume everyday is going to be almost critical for a good life,” Patrice Bula, Nestle’s global sales and marketing head, said here Monday.
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Bula, executive vice president (EVP), Nestle S.A., is on a visit to India to understand the domestic market and changing customer demands.

“We firmly believe that sales and marketing is about responsible engagement with consumers. I have seen some very good innovations and renovations in advertising communication, product development and in expanding the distribution network,” Bula said.

The company, which has products like Maggi, Nescafe, Kit Kat, Everyday and Polo, is observing its 100 years in India.

Nestle’s first sales agents in India began work in Chennai and Kolkata in 1912.

“The next 100 years will clearly be even more exciting for Nestle in India,” said Bula.

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