Delhi Fashion Week showcases India in its modern avatarOctober 14th, 2008 - 9:46 pm ICT by IANS
New Delhi, Oct 14 (IANS) A “Tree of Life”, an array of bright pink kites and a line-up of oversized paintings Tuesday greeted style aficionados at the inaugural spring/summer edition of the Delhi Fashion Week (DFW) that aims at depicting Indian culture and traditions in contemporary style.”We wanted the whole ambience to be a narrative about India and its culture - basically from the mid-1980s to modern India, where there has been a revival of tradition,” Sumeet Nair, the consultant of event organiser Fashion Foundation of India (FFI) told IANS.
“Our set up represents modern India as it exists. At the entrance, we have made a Tree of Life that generally depicts growth and prosperity, but we have draped it with a lycra sheet to enhance its shadows and give it a contemporary feel,” he added.
Nair also said that this was the thought that had been kept in mind while creating the entire ambience of the venue.
Thus, as visitors moved through the lobbies, the walls were adorned with oversized black and white photographs of the traditional Rabari tribals of Kutch. These were the works of upcoming photographer Rohit Chawla.
The upper ceiling of the lobby area was covered with bright pink kites, giving the area a very rural feel in a modern set up.
“With this ambience, we want to showcase India to the world, as we see it now. We have used Indian tradition and culture in such a way that it looks contemporary with a hint of traditional values,” Nair explained.
The visitors apart, the designers who are showcasing as well as exhibiting their collections were quite content and happy with the arrangements.
“This place is very chilled out and it is not too crowded. We can easily sit with buyers and discuss the deals comfortably and this is what we are here for. So it’s good,” Alpana Gujral of the Azara label said.
Debutante designer Rajvi Mohan, whose show opened the fashion week Tuesday, said feelings swung between fun, excitement and nervousness. “It could not get better than this,” she said, as she went about setting up her stall in the exhibition area.
Young designer Varun Sardana said the venue gave him positive vibes about his work. “It is spacious, comfortable and really cool,” he said.
Accessory designer Meera Mahadevia, who was a regular at the Wills Lifestyle India Fashion Week (WIFW) until the last edition, concurred.
“I just love this place and everything is very well organized. Buyers are showing interest. I am busy since morning and it’s just the first day. As a creative artist, I can’t compare the two fashion events. we all are here for business and not for comparison,” said Mahadevia.