Thaindian News

London, July 19 (IANS) Fret not for your wrinkled skin. Beauty-conscious people can now have a cream that can rejuvenate facial muscles with electric current.
Based on the method of “bio-electricity”, the cream uses electrical micro-currents to lift facial muscles and stimulate new collagen, in a way similar to the traditional electrical facelifting treatments.

Skin cells naturally communicate and stimulate, repair and regeneration via tiny electrical currents. These currents are stronger in young skin, and weaken as we age.

Using this concept, US scientists at Johnson & Johnson, parent company of the skincare giants RoC and Neutrogena, found a way to harness the power of natural bio-electricity in a pot. And both the companies launched new high-tech skin creams which claim to do just this, Daily Mail reported Monday.

Described as a “true revolution in skincare”, RoC’s Brillance range contains E-Pulse Skin Electro-Stimulation Technology, which is protected by no less than 10 US patents, while Neutrogena’s Clinical Skin Care contains a patented ion2 complex.

Both claim to rejuvenate skin in a similar way - by producing low level micro-currents to boost collagen, making skin appear firmer, smoother and less wrinkled.

“Diminished bio-electrical signalling has been observed in older skin. These changes may affect the balance of healthy turnover in the skin, resulting in visible signs of aging like wrinkles and sagging skin,” said dermatologist Jane Khoury, who worked with Neutrogena.

The company says results can be seen in just two days. But not everyone is convinced that these new bio-electricity creams can live up to their promises.

Dermatologist Russell Emerson said: “Skin cells do communicate using electricity, but I don’t think a topical cream can work at cellular level in the way these companies claim.”