Consumer values are changing, says study

May 14th, 2009 - 9:23 am ICT by IANS  

Kelkheim (Germany), May 14 (DPA) In future consumers will consider issues such as health and the environment more seriously when buying products, a German study has found.
Consumers will be more interested in meaningful rather than prestigious products, the Future Institute in Kelkheim in Hessen found, and this change in values is being accelerated by the current economic crisis.

In times of economic uncertainty the quality and value of products becomes more important to consumers.

The study, which is supported by 300 examples, found that the change in consumer behaviour is reflected in the greater number of people buying foodstuffs produced in their own home regions.

The institute predicts that in future consumers will spend more on health and wellness items such as organic food and alternative medicines.

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