Coke’s secret recipe shifted to a new abode
December 13th, 2011 - 9:41 pm ICT by Aishwarya BhattLos Angeles, Dec 13 (THAINDIAN NEWS) For 125 years, Coca Cola has been successful in keeping its recipe for the brand coke as a secret. There have been many speculations about the recipe but the fact of the matter is that nobody has been able to make another coke apart from Coca Cola.
The recipe has been kept safe in a vault in SunTrust Bank for years but the company announced recently that they are moving it to the exhibition center Coke’s World of Coca-Cola. All the major social networking sites were abuzz with the move of the vault.
CEO Muhtar Kent ceremoniously held the vault as it was moved from the SunTrust facility in Atlanta. Company archivist Ted Ryan told USA Today that, “The whole point of a trade secret is that you know something that no one else does.”
Some analysts believe that the whole idea that Coca Cola is keeping its recipe in a vault located in some bank is not entirely true. Consumer psychologist Renee White Fraser explains that the whole idea is a PR gimmick aimed at getting the public to believe that the coke brand is powerful.
Powerful or not, Coca Cola is by far the most popular soda drink in history.
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- Secret recipe of Coca-Cola discovered after 125yrs, claims website - Feb 15, 2011
- India, China sales boost Coca-Cola profits - Feb 10, 2010
- Coca-Cola to set up three new plants in China - Apr 28, 2010
- Coke profits soar to $6.8 bn riding India, China sales (Lead) - Feb 10, 2010
- Coca-Cola bosses axe 'love-rat' Rooney from new ad campaign - Oct 03, 2010
- Coca Cola to roll out special Tendulkar cans - Jul 18, 2011
- Coca-Cola is 'Britain's biggest brand' - Mar 13, 2011
- Coke has no alcohol in it, says manufacturer - Feb 17, 2011
- Coca Cola wakes up Brad Pitt's kids - Feb 03, 2012
- Top secret Coca Cola recipe revealed! - Feb 15, 2011
- Coca-Cola negotiates buying a large part of its biggest bottler - Feb 26, 2010
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