Chiripal group launches own apparel brand

March 6th, 2008 - 3:01 pm ICT by admin  


Ahmedabad, March 6 (IANS) The Rs.8-million Ahmedabad-based Chiripal group on Thursday launched its own apparel brand ConneXions. ConneXions, designed as a men’s lifestyle and women’s casual brand, will be sold at the group’s exclusive retail outlet in the Ten Acres Mall in the heart of the city. The brand targets men and women in the 17-35 age group.

This is Chiripal’s the first retail outlet. Three more are being set up at R3 Mall, Gulmohar Park Mall and Vitthal Mall, all in the western part of the city.

Vedprakash Chiripal, chairman of the group, said that the exclusive brand that was being launched would become powerful as it promised “value-added premium quality garments and accessories at value prices”.

“ConneXions has been created for the class conscious and suave upper-middle class.”

The group plans to open 30 such brand outlets during 2008-09. Of these 11 will be in Gujarat - four in Ahmedabad, two in Vadodara, two in Surat, one each in Rajkot, Jamnagar and Bhavnagar.

It will also open four outlets in Pune and one each in Nagpur, Aurangabad, Indore, Bhopal, Jaipur and Udaipur.

In addition to its own outlets, it will have 50 franchisee outlets, which will come up between September 2008 and March 2009.

The group estimates that the retail foray would add Rs.500 million a year to its kitty.

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