Chanel focuses on opening a boutique

December 20th, 2008 - 1:05 pm ICT by Amrit Rashmisrisethi  

Chanel LogoChanel is going to halt a mobile art exhibition featuring its iconic quilted handbag and chain in order to refocus on more strategic investments in these troubled times said yesterday

Recently, the handbag shows in New York’s Central Park and due to have travelled on to London, was housed in a snow-white spaceship-like mobile art gallery designed by Iraqi-born British architect Zaha Hadid, and included works by 15 artists inspired by the purse created in 1955.

Due to finincial crisis, the company is planning to focus on opening boutiques and developing products rather than continuing with an operation ‘where we weren’t selling anything,’ she added.

The Chanel Mobile Art exhibition began on Feb 27 in Hong Kong and then went on to Tokyo and New York. Due to have lasted two years, it was scheduled to travel to London and Moscow next year before ending in Paris in 2010.

The 180-tonne pavilion made of 700 pieces originally was built in Yorkshire in northern England and shipped piece by piece in more than 50 cargo containers.

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