Ceat again slashes truck tyre prices

December 20th, 2008 - 8:52 pm ICT by IANS  

Mumbai, Dec 20 (IANS) Tyre maker Ceat Ltd Saturday said it would slash prices of its truck tyres by 3-4 percent. The latest price revision is the second in 10 days, and will come into immediate effect.

Earlier, the company had announced a price reduction on its tyres by about 3.6 percent. The fresh revision in prices will see these reduced by 6.6-7.6 percent.

“Ceat’s decision to further reduce the cost of its tyres is part of the company’s belief of giving optimum benefit to its consumers. The cost-effectiveness gained by the best practices adopted by Ceat in cost cutting and the benefits we have gained by the reduction in raw prices have been passed on to our customers,” Ceat vice president of sales and marketing Arnab Banerjee said.

“This is the second round of price cuts we have announced in less than two weeks. With this price cut our customers stand to gain 6.6 per cent-7.6 per cent,” he added.

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