Campaign launched for shy condom buyersJuly 11th, 2011 - 9:51 pm ICT by IANS
Thiruvananthapuram, July 11 (IANS) “I am not Shy” campaign to overcome shyness in buying a pack of condoms from an outlet was launched here Monday by state-run Hindustan Latex Limited (HLL) on the occasion of World Population Day.
According to a recent survey, modern contraceptives still remain out of reach for millions in India which is all set to overtake China as the world’s most populous nation by 2025.
In the survey conducted it was found that one out of three Indians is still shy to buy condoms from pharmacies and other shops, thus affecting the progress of family planning and leading to unprotected sex. The initiative by HLL is to address this ’shy’ factor directly.
The nationwide campaign was flagged off by Kerala Health Minister Adoor Prakash at a medical store in the heart of the city.
HLL also launched this campaign through social networking websites and also opened a new website www.imnotshy.com.
As part of the campaign, HLL volunteers will go to public places like railway stations and bus stands, and will distribute condoms and other contraceptives free of cost along with brochures to raise awareness levels.
Besides, the company, which has been in the forefront of population stabilising efforts along the union health ministry, will also set up more vending machines across the country and conduct awareness campaigns in remote tribal areas.
“World Population Day reaffirms the right of people to plan their families and future. It is an occasion to further scale up the activities aimed at helping the people to enjoy this right. We are launching the campaign, mainly targeting the marginalised and the young,” said HLL CMD M. Ayyappan.
HLL produces over 1.316 billion condoms annually - accounting for 10 percent of the total global production. “Moods” brand of condom from the HLL portfolio is available in 19 variants and was selected as a “super brand” and “power brand” in India.
- After condoms, HLL Life Care now turns to sanitary napkins - Nov 07, 2011
- HLL ties up with IGNOU for healthcare education - Nov 12, 2011
- Female condom yet to gain acceptability - Sep 11, 2012
- Female condom fails to gain popularity - Jul 03, 2012
- Moods among top three condom brands in UAE - Jan 06, 2011
- Condom maker HLL setting up vaccine project - Jan 15, 2010
- HLL Lifecare launches herbal products - Dec 22, 2011
- Eyeing small town India, subsidised condom set to be trendier - Jun 25, 2012
- NGO launches 'Love Condom' campaign to stop HIV infection - Jul 18, 2009
- Natural gas to power HLL Lifecare factories - Jul 07, 2011
- HLL Lifecare ties up with IGNOU to offer two courses - Jan 01, 2011
- HLL Lifecare opens one-stop medical outlet in Kerala - Sep 30, 2011
- Counting beads - a new family planning way for women! - Dec 05, 2011
- HLL Life Care ends fiscal 2009-10 with record turnover - Apr 21, 2010
- Hindustan Latex is now HLL Lifecare - Mar 03, 2009
Tags: awareness campaigns, awareness levels, ayyappan, conduct awareness, global production, health minister, health ministry, heart of the city, hll, marginalised, medical store, populous nation, prakash, railway stations, shyness, social networking websites, tribal areas, unprotected sex, vending machines, world population day