Brad Pitt joins forces with beauty giant Kiehls for charity

August 19th, 2008 - 7:36 pm ICT by ANI  

Washington, Aug 19 (ANI): Hollywood actor Brad Pitt has joined hands with beauty brand Kiehls for a charitable cause.

The Mr. And Mrs. Smith star has united with Kiehl to help launch their new eco friendly items like the new Aloe Vera biodegradable liquid body cleanser, which is completely eco friendly.

The actor will not be featured in the advertisements of the beauty products but will be contributing with a handwritten note about the product to be featured on each bottle containing the product, reports People Magazine.

One hundred percent of the net profit from the sales of the product will be donated to a charitable foundation created by Kiehls and Brad, in order to support global environmental initiatives.

The new Aloe Vera Biodegradable liquid cleanser is set at 16.50 dollars a bottle and is expected to raise at least a million dollars for the charity. (ANI)

Tags: , , , , , , , , ,

Posted in Business |