Thaindian News

Mumbai, April 14 (IANS) Pet lovers can now look forward to a single point reference book that offers insight into pet-related products and services like travel, grooming and fashion.

Launched by Mumbai-based dog lifestyle magazine Where’s my Bone, the pet directory has introduced a one of its kind initiative in the pet market.

The magazine has come up with a book that is full of pet related information and also offers discount vouchers for pet-related services and products.

Named as Crazy Pet Deals, the book will be an annual feature.

“Crazy Pet Deals is a crazy deal itself,” said Jimmy Jain, CEO of ‘Where’s my Bone’.

“I wanted to build a platform on which we could bring in all the dog-related products and services together and make them available to end consumers at attractive prices. This is a one of a kind initiative in India and we plan to make it city specific soon,” he added.

Jain said that the book has introduced pet bakeries, salons and other fun things for dogs in the market. “As we run a magazine to create awareness about these newer fun developments, ‘Crazy Pet Deals’ is an approach to entice the consumer to make use of these fun developments,” he said.

There are deals and discounts on dog or cat food, toys, clothes, bedding, accessories, pet bakery, swimming sessions, training, boarding and lodging and grooming.

“Every time a pet lover goes to shop for his pet, he saves Rs.100-200 depending upon the purchase. This amounts to yearly savings of Rs.10,000,” Jain said.