International wire service will deliver news content aimed at U.S. news companies

NEW YORK, Nov 23 (THAINDIAN NEWS) BNO News today announced the launch of the BNO News Wire, a business venture focused on providing comprehensive breaking news coverage to news media companies around the world. Msnbc.com will be the first of the service’s new clients.

BNO News, a news service founded in the Netherlands, currently delivers breaking news alerts to a global audience through the BNO Breaking News iPhone application and its popular Twitter account, @BreakingNews. The news updates combine original reporting and headlines from multiple sources, and are among the most-followed on Twitter. With the launch of the subscription-based news wire service, BNO News will shift attention away from @BreakingNews to focus on building and delivering this new enhanced service to media companies and publishers.

Msnbc.com has agreed to manage @BreakingNews starting in early December and will continue to provide a 24/7 up-to-the-second feed of breaking news headlines via the Twitter account. This collaboration adds BNO News’ wire service to msnbc.com’s already robust news-gathering operation and means followers of @BreakingNews will continue to receive the timely news and updates they expect. BNO News’ service will be a key input for the Twitter feed, which will incorporate breaking news from many media sources, original reporting on developing situations and links to more information across the Web.

BNO News will now continue to expand its original news reporting with the launch of its international news wire, which is expected to go live in early January. While customers will continue to receive a selection of updates via the BNO News iPhone application, a full range of services will be offered to media companies and publishers from around the world.

“The BNO News Wire Service will try to redefine the news wire service as seen today in the news industry and adapt to the needs of the 21st century,” said Michael van Poppel, founder and president of BNO News. “BNO News will not only deliver its content in new formats and use new methods to bring news faster to the customer, but will also work closely with its clients to match their needs and standards.”

“News consumers increasingly demand a variety of sources and viewpoints, even while they expect information to find them whenever and wherever they want it,” said Jennifer Sizemore, msnbc.com Editor-in-Chief. “BNO News has built its audience following these principles and we are excited to use our partnership with them to build on the fastest, most comprehensive feed of breaking news on Twitter.”

With msnbc.com recently becoming BNO News’ first client, the company is now in talks with other publishers.

“BNO News has shown it is capable of making a difference in the news industry, and the launch of our subscription-based news wire service to media companies will allow us to grow further,” Van Poppel added. “While the BNO News Wire Service will be an international product, it will also offer local content to local media outlets in the United States.”

Additional details about BNO News’ Wire Service will be offered to media organizations and publishers upon request.