Blue Star eyes 9 percent market share in room air-conditioning

January 24th, 2011 - 8:09 pm ICT by IANS  

Kolkata, Jan 24 (IANS) Air-conditioning and commercial refrigeration major Blue Star is eyeing a nine percent market share in room air-conditioning segment by selling 270,000 units of air-conditioners in FY12, a top executive of the company said Monday. “We target to sell about 190,000 units of air-conditioners in room air-conditioning segment this fiscal. Now our market share in the segment is four percent,” said B. Thiagarajan, president, air-conditioning and refrigeration product group, Blue Star.

He was talking to reporters at a press meet here on the occasion of announcing the company’s foray into the room air-conditioning segment.

Informing that currently Blue Star had a portfolio of 35 models of air-conditioners, he said it would launch another 15 models next fiscal.

“We will invest Rs.20 crore in a few months for advertisement, in which Rs.5 crore will be spent on the coming cricket world cup,” he added.

Stating that now the company has five manufacturing units in India, he said: “Our ambition is to set up a new manufacturing unit some where in south or west (India).”

Blue Star will focus on large markets like Delhi, Mumbai and Kolkata to sell room air-conditioners, Thiagarajan added.

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