Bajaj eyes 25 percent share in bikes market this year
April 21st, 2011 - 6:48 pm ICT by IANSKolkata, April 21 (IANS) Motorcycle major Bajaj Auto is eyeing a 25 percent market share in the middle segment by the end of this fiscal, a top company executive said Thursday.
“Currently we have 22 percent market share in commuter deluxe segment, which is the middle segment of the motorcycle industry. Our market share in this segment grew by 8 percent in FY09 to 22 percent in FY11. We are eyeing 25 percent market share in this segment by the end of FY12,” S. Sridhar, president, motorcycle business, Bajaj Auto, said after launching the new ‘Discover 125cc’ motorcycle here.
“We are now number two in commuter deluxe segment. We want to be a motorcycle specialist in the Indian market. Next two years are very crucial for every player in the market,” he said.
He said the company currently possessed 50 percent market share in top segment, which is the sports segment, and 30 percent market share in the entry-level segment.
Sridhar said the company will re-launch its ‘Boxer’ bike with modified features within the next five-six months.
“Our bottom segment (entry-level segment) will grow after we re-introduce ‘Boxer’. It will be the bike of more than 100cc. The price range will be Rs.38,000-40,000,” he added.
- Bajaj launches Discover 125 Sports Tourer - May 14, 2012
- Bajaj Auto launches sports bike KTM Duke 200 - Jan 24, 2012
- Mahindra to relaunch Stallio motorcycle - Jul 04, 2011
- High interest rate, fuel prices slow down car sales (Lead) - May 10, 2012
- Honda to launch entry-level bike - Sep 07, 2011
- Bajaj Auto subsidiary raises stake in KTM Power Sports - Nov 03, 2010
- Suzuki looking at India as a two-wheeler export hub - May 15, 2012
- Yamaha to set up Rs.1,500 crore plant in Tamil Nadu - May 14, 2012
- Bajaj Auto's third quarter profit jumps 40 percent - Jan 19, 2011
- Suzuki unveils new bike, scooter - Jan 05, 2012
- Bajaj launches new Pulsar, says it is fastest - Jun 23, 2009
- HMSI launches its second 110 cc bike for mass market - May 15, 2012
- Mahindra Group unveils electric car - Jan 07, 2012
- Bajaj Auto net profit soars 163 percent - May 18, 2011
- Yamaha launches three new bikes for the commuting class - Aug 04, 2010
Tags: 100cc, bajaj auto, bikes, boxer, company executive, level segment, market share, motorcycle business, motorcycle industry, motorcycle specialist, six months, Sports, sridhar