Audit Bureau of Circulations: US Newspapers circulations is down by 5%

October 26th, 2010 - 2:10 am ICT by Aishwarya Bhatt  

Washington, Oct 25 (THAINDIAN NEWS) New data has revealed that less Americans read the daily newspaper between April and September, compared with the same period last year.

The Audit Bureau of Circulations released the new data on Monday. The figures show that the average daily circulation of newspapers in the United States fell by 5 percent.

In the preceding period before the current one, the drop was 8.7 percent. That was the period between October last year to March this year.

However on Sundays, the circulation was less at 4.5 percent. That figure was also better than the 6.5 percent figure in the previous period of October 2009 to March 2010.

Several factors have been attributed to the decline of the printed newspapers. Chief among the reasons is the rise in free news on the Internet. New on the Internet are almost instant and more current than the conventional newspapers.

Publishers can also be blamed in the decline. Some publishers have raised their newsstand and subscription prices to cater for the drop in advertising revenue.

However the Internet provides the greatest risk to the eventual collapse of the conventional newspapers. Newspaper publishers should embrace themselves for the same threat that Internet posed to conventional postal services with the introduction of the email.

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