AT&T ends sponsorship deal with Tiger Woods
January 1st, 2010 - 12:19 am ICT by IANS ( Leave a comment )
Washington, Dec 31 (DPA) AT&T announced Thursday that it is to end its sponsorship deal with scandal-tainted golfer Tiger Woods.
“We are ending our sponsorship agreement with Tiger Woods and wish him well in the future,” the company said in a statement.
Accenture and Gillette have already pulled out of sponsorship deals with Woods after he admitted to “infidelity” to his wife.
Under the sponsorship deal, AT&T’s logo appeared on the golfer’s bag while the company has said it will continue to host the AT&T National PGA event in July.
Woods, one of the world’s most famous sportspersons, announced earlier this month that he was taking an indefinite break from professional golf to “repair the damage” caused by his marital infidelity.
Once seen as a squeaky clean athletic role model, Woods, 33, has been tainted by allegations of serial infidelities with as many as 10 women around the US including various waitresses, nightclub hostesses and porn stars.
Woods and his wife Elin Nordegren, 29, have two children, a two-year-old daughter and a 10-month-old son.
Woods has had a phenomenal career, earning more than $1 billion in his rapid 13-year rise, commanding huge fees for sports endorsements and revolutionizing sports marketing.
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- Lonely Tiger on brink, takes to cartoons (Lead) - Dec 17, 2009
- Playgirl turns down Tiger Woods' nude pictures - Dec 14, 2009
- Troubled Woods birdies in the night to avoid prying eyes - Dec 20, 2009
- Now GM Motors cancels deal with Tiger Woods - Jan 15, 2010
- Woods taking golf break to repair family ties (Lead) - Dec 12, 2009
- $282 mn pound divorce is 100 percent on, Elin tells friends - Dec 18, 2009
- Now Tiger Woods loses tooth in fight with furious wife (Lead) - Dec 10, 2009
- Tiger Woods Not Dropped By Nike And EA - Jan 24, 2010
- Tiger Woods officially divorced - Aug 24, 2010
- Sponsors Reconsidering Their Deals With Tiger Woods - Dec 21, 2009
- Tiger Woods scandal costs sponsors $12 bn - Dec 30, 2009
- Gillette won't renew its endorsement deal with Tiger Woods - Dec 24, 2010
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